The Commercialism Of Television Essays - Television Advertisement

The Commercialism Of Television The Commercialism of Television To look into the mind of a television addict, we must look at the big picture? First we recognize the voluntary slavery that makes up the majority of modern life. A I see it, people get up early, put on work clothes, and ?work like machines for the rest of the day? getting no satisfaction from their repetitive day-jobs. Then come home around seven o'clock to their families who have already had dinner, and the kids already getting in bed. By that time there is almost no room left for quality family time or anything else to pursue that's worthwhile. Thus the person turns to the television for that instant dose of friendship and gratification that could not be found anywhere else during his or her day. Once the person gets comfy on the lazy-boy, he becomes quickly stimulated and amazed by the intense sound and picture of thirty frames per second, and suddenly forgets thinking about the real world. Notice how some people become extremely annoyed when you talk to them or distract them when they are watching a program, or even a commercial. And might even yell at you for walking in front of the TV. As the hours of straight zombie-like watching go by, the person slips further into the fantasy world of television, and with you breaking that link between them and the tube comes as a shock to them. Someone can be so engulfed that it becomes a regular part of his/her daily routine. As a result of a lot of watching TV, studies have shown that the heart rate, and blink rate have slowed down dramatically and muscular function decreased down to the snap of a finger on the remote or the lift of a drink. The stimulation of the picture and sound shift so rapidly that they must become completely relaxed to soak it all up. Television is like an addiction, and like any addictive substance a moral message lies behind it? The advertising and the programs are only they're to keep the viewer coming back for more. But there are even deeper morals to the story. The televisions main purpose is to distract from what you really want to be doing. Than around the second line of commercials you realize that you could be doing far better things than this, but before that thought gets to you, another flashy commercial pops up that literally says ?damnit stay in your seat, we've got more products to sell you?. And giving the viewer the sense that he/she cannot live without it. And this is where depression can kick in. In these messages there is the potential power to brainwash the viewer into thinking that television is the one and only answer to all the worlds problems, and soon the person will not want to accept the harsh reality of the real world. This becomes a mindset for many people who watch TV. Some will do their best to fight it, like turn the volume down or mute, but hell, never would they turn it off. Even the manufacturers cleverly hide the mute button on your remote. To the broadcasters and corporations, its all a damn game to them, to see whom can get more zombies to stick with their channel. After becoming over-fatigued from stimulation, they'll switch it off. And when they are face to face with real life, they don't understand it, and shrivel back into their corner to the TV, to the world that is so easily accepted. There is a huge difference between the world that we live in, and the fake propped world of television. On a person note; my father roommates with Andre, a forty-five year old minority who is extremely depressed, and has attempted suicide. Visiting my dad every week or so I notice that Andre always had the TV on, and continued sitting in his chair staring at every comedy channel for six hours, but I noticed he never laughed. I believe Andre has fallen deep into the TV world, and uses it as a tool to ignore and/or forget his problems in the real world. ?Odds have it that television only creates a mirage