Advertisements to Compare Assignment Example | Topics and Well Written Essays - 750 words

Advertisements to Compare - Assignment Example Advertisements of this brand aim at creating concern within present and future mothers about baby -care and shifting their opinion from other similar products, both in terms of new design and quality information. Social Media channels can be selected as a mode of communicating the brand message as a whole instead of promoting VO5 targeting the young male and female audiences. This method of promotion will further help the brand in building media more loyal and informed customer base rewarding it with better market positioning in comparison to its competitors (Havas Worldwide, 2013). However, when applying this technique, the brand should be attentive in conveying any message that can raise disputes within its stakeholders. In addition, as it is likely that the messages conveyed through this mode is likely to be channelized within the mass in no time, negative publicity can become an obstruction to the brand’s continuous growth (Nadaraja, 2012). Television advertisement channels can be termed as another mode of mass communication by this brand for communicating to a huge base of customer audiences at a particular time. This type of advertisement channels prove to be effective as customers can get a better understanding of the brand based on their unique selling propositions conveyed through television medium (Bauer Media Magazines, 2013). Television advertising also raises concerns toward the appropriate identification of customers’ motivation needs. Under such circumstances, developing appropriate appeal through the advertisement will be necessary to avoid failure of the brand to attract a larger base of customers (Heath & Feldwick, 2007). Magazines also prove to be a very effective way for promoting such cosmetic brands, especially in case of women, who search for adequate information prior than selecting a particular grooming product. As magazines offer

Analysis of IT Services in Business Essay Example | Topics and Well Written Essays - 3000 words

Analysis of IT Services in Business - Essay Example By 2003, the company was earning good revenues with offices opened in US, UK, Japan, Germany, Australia, and Singapore, along with manufacturing capacity at Penang and Malaysia. Terra was still in quest of expanding its business further however, it did not have sufficient funds after all heavy investments (CMIS, 2010). Therefore, for the first time, it decided to invite outside investors to help terra in expanding its product lines. These investors included the owner of â€Å"country’s largest sheep farm, an award-winning film director, an actor known for his temper and fondness for rugby and inventor of bungee jumping† (Blanchard & Bowles, 1998). Though these investors did not have much knowledge about corporate world, they wanted the Frost brothers to hire a professional management team (Blanchard & Bowles, 1998). Despite huge opposition for this decision, Frost brother ultimately appointed Stephanie Clark as vice president of IT and Operations.Her colleagues called t his woman as â€Å"force of nature† as she possessed diverse abilities from looking into the details of any operational problem to encouraging the employees keeping in mind the broader goals of the company (CMIS, 2010). She majorly focused on planning and execution, which did not influence firm’s engineering culture. They assumed that they could not perfect the products if there is a fixed schedule or budget for them. These clashes were at height in 2005 when the company was trying to make a filmless X-ray system.... By 2003, the company was earning good revenues with offices opened in US, UK, Japan, Germany, Australia, and Singapore, along with manufacturing capacity at Penang and Malaysia. Terra was still in quest of expanding its business further however, it did not have sufficient funds after all heavy investments (CMIS, 2010). Therefore, for the first time, it decided to invite outside investors to help terra in expanding its product lines. These investors included the owner of â€Å"country’s largest sheep farm, an award-winning film director, an actor known for his temper and fondness for rugby and inventor of bungee jumping† (Blanchard & Bowles, 1998). Though these investors did not have much knowledge about corporate world, they wanted the Frost brothers to hire a professional management team (Blanchard & Bowles, 1998). Despite huge opposition for this decision, Frost brother ultimately appointed Stephanie Clark as vice president of IT and Operations. Her colleagues called this woman as â€Å"force of nature† as she possessed diverse abilities from looking into the details of any operational problem to encouraging the employees keeping in mind the broader goals of the company (CMIS, 2010). She majorly focused on planning and execution, which did not influence firm’s engineering culture. They assumed that they could not perfect the products if there is a fixed schedule or budget for them. These clashes were at height in 2005 when the company was trying to make a filmless X-ray system for dental and veterinary uses. Clark was getting this made because she could see a hidden opportunity in this segment. She knew that film-based imaging technique was relatively low-priced but their cost