The Commercialism Of Television Essays - Television Advertisement

The Commercialism Of Television The Commercialism of Television To look into the mind of a television addict, we must look at the big picture? First we recognize the voluntary slavery that makes up the majority of modern life. A I see it, people get up early, put on work clothes, and ?work like machines for the rest of the day? getting no satisfaction from their repetitive day-jobs. Then come home around seven o'clock to their families who have already had dinner, and the kids already getting in bed. By that time there is almost no room left for quality family time or anything else to pursue that's worthwhile. Thus the person turns to the television for that instant dose of friendship and gratification that could not be found anywhere else during his or her day. Once the person gets comfy on the lazy-boy, he becomes quickly stimulated and amazed by the intense sound and picture of thirty frames per second, and suddenly forgets thinking about the real world. Notice how some people become extremely annoyed when you talk to them or distract them when they are watching a program, or even a commercial. And might even yell at you for walking in front of the TV. As the hours of straight zombie-like watching go by, the person slips further into the fantasy world of television, and with you breaking that link between them and the tube comes as a shock to them. Someone can be so engulfed that it becomes a regular part of his/her daily routine. As a result of a lot of watching TV, studies have shown that the heart rate, and blink rate have slowed down dramatically and muscular function decreased down to the snap of a finger on the remote or the lift of a drink. The stimulation of the picture and sound shift so rapidly that they must become completely relaxed to soak it all up. Television is like an addiction, and like any addictive substance a moral message lies behind it? The advertising and the programs are only they're to keep the viewer coming back for more. But there are even deeper morals to the story. The televisions main purpose is to distract from what you really want to be doing. Than around the second line of commercials you realize that you could be doing far better things than this, but before that thought gets to you, another flashy commercial pops up that literally says ?damnit stay in your seat, we've got more products to sell you?. And giving the viewer the sense that he/she cannot live without it. And this is where depression can kick in. In these messages there is the potential power to brainwash the viewer into thinking that television is the one and only answer to all the worlds problems, and soon the person will not want to accept the harsh reality of the real world. This becomes a mindset for many people who watch TV. Some will do their best to fight it, like turn the volume down or mute, but hell, never would they turn it off. Even the manufacturers cleverly hide the mute button on your remote. To the broadcasters and corporations, its all a damn game to them, to see whom can get more zombies to stick with their channel. After becoming over-fatigued from stimulation, they'll switch it off. And when they are face to face with real life, they don't understand it, and shrivel back into their corner to the TV, to the world that is so easily accepted. There is a huge difference between the world that we live in, and the fake propped world of television. On a person note; my father roommates with Andre, a forty-five year old minority who is extremely depressed, and has attempted suicide. Visiting my dad every week or so I notice that Andre always had the TV on, and continued sitting in his chair staring at every comedy channel for six hours, but I noticed he never laughed. I believe Andre has fallen deep into the TV world, and uses it as a tool to ignore and/or forget his problems in the real world. ?Odds have it that television only creates a mirage

Fun-Packed Thanksgiving on a Budget

Fun-Packed Thanksgiving on a Budget Are you staying on campus over Thanksgiving break? Whatever the reason, you dont have to feel like a misfit – just throw your own fun-packed â€Å"friendsgiving† party and invite everyone else whos not going home for the weekend. If money is an issue, you should know that having a bigger budget does not mean having more fun! In fact, the low-budget DIY atmosphere of it all might bring you closer together. If youre sneering, remember that this holiday is about being grateful for what you have. Invite Everyone You Know – and Dont Know If all the people you regularly hang out with are away, turn to social media! Use the Facebook group for your campus to find others who are staying at school for the holiday, and message them to see if theyre down to spend the evening with other â€Å"orphans†. Use that number to approximate how many people are coming, and, hey, maybe you can get away with hosting this thing at your dorm room. Whats Your Budget? If it turns out that more people are interested than you think you can accommodate, consider asking them for some money – not literally charging at the door, but a small donation, whatever they can, to help out with the cost of food and refreshments. Add that to the money youre putting up yourself, and you have your budget! Heres how you should distribute the money: 70% on food, drinks and all the paraphernalia like cups, paper plates and utensils. The rest is for entertainment purposes. Decide on the Menu Whats Thanksgiving without stuffing your face? If you have access to a proper kitchen, youre in luck and can plan to cook all the Thanksgiving staples youre used to having at home – mashed potatoes, turkey with cranberry sauce, and all the rest. Contact the other â€Å"orphans†, and see if theyd be able to volunteer to help you cook the food. If you dont have the resources to cook your own food, make use of your local supermarkets catering. Its going to be more expensive than cooking your own food, but you need to eat something, right? You also have the option of only buying the essentials on your own, and making the dinner a potluck affair. If youre going to throw a potluck, though, you might have to reconsider asking them for money in the first place – both is going to be a bit much. If potluck is the way youre going to go, it might also make sense to make the party BYOB. Buy some small amount of refreshments on your own and dont forget the ice. The rest is up to your guests. If youre planning to have turkey, youre going to have to buy one on your own. Its very large and will probably end up being the most expensive thing on the table, so dont count on anyone else to bring it, unless, of course, they say they will. Games and Activities If you have access to a television, youd better set it up wherever youre having the party ahead of time. Thanksgivings nothing to the football fans if not a chance to watch some TV while eating traditional foods. For those who dont want to just sit and stare into a screen, get some games set up. The football fans might like to play a quick friendly match after theyve watched the game. For the rest, think of something you can do sitting down, since, if everythings gone according to plan, everyone will be too stuffed to move anyway. If your first thought is board games, reconsider. Board games are wholesome fun for the whole family, sure, but youre college students, for goodness sakes! Choose your favorite drinking game, and leave Scrabble for the kids. Dont Forget to Have Fun After all this planning and budgeting and preparing, you should let yourself relax. Dont designate yourself the role of being the one to tell everyone to use coasters. Let go and have some fun yourself. Make some friends, make some jokes, do something embarrassing youre going to remember with horror for the next five years, and then remember fondly as a part of your college life.

How To Do Remarkable Customer Research With Rand Fishkin

How To Do Remarkable Customer Research With Rand Fishkin Where do your customers hang out? What kinds of things do they like? What publications do they read? Customer research involves a lot of leg work, so does this information even matter? How can you leverage such insight for SEO? Today, we’re talking to Rand Fishkin, founder of SparkToro and author of Lost and Founder. He is a powerhouse in the content marketing and SEO world. Some of the highlights of the show include: Background, origination, and purpose of SparkToro Reaching/Researching Audiences: Slow, frustrating, and inaccurate process Companies spend money contracting agencies for a list of top customers, blogs, podcasts, and events Bones of Audience Intelligence: 1) Identify audiences across channels; 2) Know audience density; 3) Use trustworthy and valuable metrics How to obtain, benchmark, filter, and analyze data Data Points: Which to focus on and where to get them Social Network Profiles: Report follower count and engagement Biases generate unrepresentative data influenced by SEO Significant sample sizes and diverse groups are needed for true coverage Examples of missing specific audiences SparkToro lets you find people who practice specific fields Does current audience intelligence data represent the market as a whole? Improve SEO by helping audience accomplish tasks, and identifying and broadening link sources Powered by PodcastMotor Actionable Content Marketing powered by By AMP081: How To Do Remarkable Customer Research With Rand Fishkin From SparkToro 00:00/00:00 1x 100 > Download file Subscribe on iTunes Leave Review Share Links: Rand Fishkin on Twitter SparkToro Lost and Founder Project Event Safe Moz SurveyMonkey Audience Nate Silver SimilarWeb Pro AMP on iTunes leave a review and send screenshot to podcast@.com If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Rand: â€Å"If you’re looking at a social network profile, don’t just report on follower count, go look at the last 20 or 50 postsreport on how much engagement did each of those get.† â€Å"Go out there, build a company, make mistakes, just don’t make exactly the same ones I did.† â€Å"You get biased by your existing understanding of the field.†

Wal-Mart to Spend $50 Billion on Products Made in America Essay

Wal-Mart to Spend $50 Billion on Products Made in America - Essay Example Local manufacturers are one of the groups that stand to benefit from Wal-Mart’s decision to source goods in the United States. 1881 Mills is one such manufacturer that will benefit from the extended contract that it has struck with Wal-Mart. Suppliers dealing in highly-automated production are the other group that will benefit from Wal-Mart’s move. The public stands to benefit from the additional jobs that will be created by these local manufacturers and suppliers in order to meet Wal-Mart’s increased demand. The economy of the United States will benefit from the improved production that this move will bring (ABC News p3). Wal-Mart has an obligation to provide workers in China and other foreign markets who will be displayed by Wal-Mart’s new strategy with time to adjust and find other jobs. Corporate social responsibility would require that as an employer, Wal-Mart should factor in the welfare of the people who will be affected by any of its policy decisions and one such group of people are these workers. Wal-Mart should care not to terminate its foreign sourcing quickly because this would leave many of these foreign workers jobless. This can have devastating effects on the lives of these workers and, by extension, the economies of their countries (ABC News p3). Wal-Mart’s decision to source more goods locally means it might have to charge more for such products and this will have direct impacts on local consumers. This will dig deeper into my consumer surplus and I might have to consider buying certain goods from other stores. I however have an ethical responsibility to buy U.S.-made products even if they cost more because this will contribute to the growth of the economy of my home country. Ethical responsibility requires that as a consumer, I should go beyond caring for my personal financial wellbeing to considering how my buying patterns influences other people

Human Management Thesis Example | Topics and Well Written Essays - 2500 words

Human Management - Thesis Example It is a UK based organisation, but has focused on engaging a considerable proportion of its entire human resources from the international environment which has perpetually increased the diversity of the workforce engaged and thus increased the risk of conflicts owing to the varied range of individualities (BG Group Plc, 2012). With due consideration to this fact, BG Group can be identified to possess the ability towards implementing effective governance in order to operate its business functions successfully worldwide mitigating the consequences of conflicts (BG Group Plc, 2012). The concept of conflict management is often described as the process of dealing with conflict situations that may occur within the workplace with efficiency mitigating its negative consequences that may have a significant impact on the sustainability of an organisation. The role of conflict management, in this regards, considers the proper identification of the various causes giving rise to conflicts which i nclude scarce resources, adversity as well as faulty communication among others delivering importance not only towards the organisational interests, but also towards the benefits of the employees (Eunson, 2012). It is in this context that various models had been developed in order to frame the notion of conflict management and thus suggest a comprehensive pattern to the organisations for resolving such issues. Blake and Mouton Model can be regarded as such a framework which renders an unambiguous understanding of the conflicts arising within the organisational sphere and also suggests the required measures to resolve the issues (Verma, 1998). The aim of the paper is to develop a comprehensive understanding of the theoretical perspective presented by Blake and Mouton Model of conflicts management. The understanding will further be related with the different conflicts that were faced by BG Group in its current operations. Moreover, the overall discussion will be based on the conflicts that were faced by the BG Group which will further be continued with effective recommendations and strategic action plan referring to the theoretical understanding of the concept. Theoretical Perspective: Blake and Mouton Model of Conflict Management The term ‘conflict’ is characteristically described as a strong competition or struggle between various people or individuals with differing values, objectives, ideas and beliefs. Conflict is often observed to result in terms of non-productive consequences which might have had a long-term impact or can last for only a short period of time. It can also be defined as a condition in which more than one party possesses mismatched objectives and also differs in terms of their behaviour as well as their perceptions. The various sources of conflict generally include structural, role and resources conflict. Structural conflict is observed to fundamentally arise from perplexities in managing the need of the diverse organisational s ub-units. In the similar context, role conflict is generally caused by misinterpretation regarding

Bio-fuels and how effective they truly Essay Example for Free

Bio-fuels and how effective they truly Essay If compared with utilizing fossil fuels, research studies on biofuels show that first generation biofuels can be projected to have 60% carbon emission reduction while utilization second generation biofuels can reduce up to 80%. Figure 4 shows the CO2 reduction particularly in the transport sector with the use of biofuels and other GHG reduction strategies. In the future, the type of processing energy used will be more relevant: a biofuel plant that uses biomass energy will contribute far more to reducing GHG emissions than one that uses fossil energy. The European Union started the market for biofuels. Other countries such as the United States of America are fast catching up. The Asian countries are slow in taking up the mandate because people are assuming the wise consumer attitude, adopting a wait-and-see approach, waiting for the infrastructure to be established in order to have a better rationalization of cost and benefit. Historical and projected biofuels production levels are shown in figures 5 and 6. The major country players are clearly indicated. Figure 7 shows the global demand for biofuels. The figure illustrated a 100% increase in the ethanol production between 2000 and 2005. ON the other hand, biodiesel production showed an increase of almost 400%.. Comparing these figures with production of oil from fossil fuels, it showed an increase only by only 7% over this period. Brazil produced 16. 5 billion liters of fuel ethanol (45. 2 percent of the worlds total) with the United States a close second at 16. 2 billion liters, or 44. 5 percent of the total. With these projections, benefits brought about by the utilization of biofuels is expected to be significant specifically on the reduction of greenhouse gas emissions. CONCLUSION Clean environment is essential to a good quality of life, yet many thousands of deaths yearly are linked to the effects of pollution. Improving local air quality is a major thrust that most countries are currently pursuing. Thus, it is relatively important to bear in mind that for the petroleum and energy industry, one of the major considerations should be the use of environmentally sound, economical and safe fuel. The use of biofuels, as presented in this paper suggests and projects a positive impact in the environment on the long term. While there are issues to be addressed, extensive research should be conducted in order to provide an answer to all these concerns. The figures show that there is an increasing demand for biofuels worldwide, still, policies gearing towards the utilization of such should be developed and adopted to the highest standards in the international scene. Like in some countries wherein the use of biofuels is mandated by law, there should be a worldwide promotion and advocacy campaign for its utilization with emphasis that it brings about to the environment. REFERENCES Biofuels for Transport (2006). What exactly is biofuels and the potential of it for its future use as alternative fuel for future road vehicles? [Internet], Biofuels for Transport. Available from: http://people. bath. ac. uk/ksyl20/my_report/interest. htm [Accessed 22 November 2007]. Brevitt, B. (February 12, 2002) Alternative Vehicle Fuels. Science and Environment Section, Research Paper 02/11. Center for Fuel Cells (2007) Fuel cell today. University of South Carolina. DOE Portal (2007) Biofuel. [Internet], Philippines Department of Energy. Available from: www. doe. gov. ph [Accessed 24 November 2007]. EurActive (2005) Alternative fuels for transport. [Internet], EurActive. Available from: www. eurActiv. com [Accessed 23 November 2007]. EurActive (2006a) Carmakers reject EU plan for CO2 emissions law. [Internet], EurActive. Available from: www. eurActiv. com [Accessed 23 November 2007]. Energy Research (2007) Introduction to Fuel cells. [Internet], European Commission. Available from: http://ec. europa. eu/research/energy/index_en. htm [Accessed 25 November 2007]. Environmental Technologies (2007) Innovations and Industry, Biofuel. [Internet], The Israel Export and Industrial Cooperation Institute. Available from: www. export. gov. il [Accessed 25 November 2007]. Gow, I. T. A. D. (February 21, 2007) EU promises 20% reduction in carbon emissions by 2020. The Guardian. Webster, B. (February 5, 2007) EU is steered from gas-guzzler ban. The Times.

Importance of Change in Ray Bradburys Fahrenheit 451 Essay -- Ray Bra

Importance of Change in Ray Bradbury's Fahrenheit 451   Ã‚  Ã‚  Ã‚  Ã‚  What is change? Webster's Dictionary, defines change as to cause to become different; alter; transform; convert. Many things, people, and world events are able to change. Years of peace may be shattered by one act of terrorism. Technology changes how people interact and work in the world. People also change. Many do not see any wrongdoing internally, and remain the way they are. However, there might be outside factors that help them realize what is wrong with them or the lifestyle they choose to take part in. According to Preston Bradley, "I don't care how much a man may consider himself a failure, I believe in him, for he can change the thing that is wrong in his life any time he is ready and prepared to do it. Whenever he develops the desire, he can take away from his life the thing that is defeating it. The capacity for reformation and change lies within." Throughout Fahrenheit 451, Montag, a dedicated fireman and book burner, sees pleasure and titillation from burning books and destroying lifetimes of important ideas. When outside influences put confusion in him, he begins a series of changes, eventually becoming a revolutionary in a society where books are valued.   Ã‚  Ã‚  Ã‚  Ã‚  Many factors contribute to the changes found in Montag. One of the first influences during the story is the exquisitely observant Clarisse McClellan. She is different from all of the others in society who like to head for a Fun Park to bully people around," or "break windowpanes in the Car Wrecker." She likes to observe people, and she observes Montag, diagnosing him as a "strange...fireman." He is "not like the others" because when she talks, he looks at her, and when she said something about the moon, he looks at it. Clarisse tells Montag that he is different from the other people. He has something inside of him that makes him "put up with" her. Clarisse makes Montag look at himself for the first time when she asks him, "Are you happy?" Montag thinks that she is talking nonsense, but he realizes that he truly is not happy. Something is missing from his life. Looking at his lifestyle, he found that the "only thing that I [Montag] positively knew was gone was the books I'd [he'd] burned in ten or twelve years." Clarisse helped Montag to start to think for himself, instead of letting the society... ...he society outside values books, and by joining it, Montag shows that he is changed from rebel to the ultimate rebel, a soldier of an army that has a strong influential power because of it's attraction to books and their meanings.   Ã‚  Ã‚  Ã‚  Ã‚  In Fahrenheit 451, Montag, a dedicated fireman and book burner changes character and opinion through the help of influential characters and events, gradually transforming into an individualistic person of the society, a rebellious soldier in an army of readers. Montag first changes when he meets Clarisse, opening his eyes and being able to see his own faults and those of the society. He changes further when he questions himself and thinks about his lifestyle after learning how powerful the meaning in the books are when the woman insists on dying. Montag learns the importance of books in the society when he meets Faber, learning how the meaning in books can be applied to what is happening in society. Killing Beatty shows his change from being a passive reader and spy to an active revolutionary. Finally, Montag's changes are completed when he joins the organization that values books, therefore becoming a soldier of an influential army.

EFAS Marketing

Now Tetley has also been introduced in the market. So Tapal is competing with all of these and also â€Å"Khulli Chai† as well. Talking about Lipton and Brooke Bond they are brands of Unilever which is known to be a giant in the FMCG industry. It seemed impossible that any local brand would even survive when competing with them but Tapal proved them wrong through smart advertising and high quality product it has already given Brooke Bond a run for its money and now facing Lipton. The rivalry can be observed when we look at the ad spend of these companies.All of them advertise heavily to gain a competitive advantage over the other. Threat of new entrants is high. This is evident by the immense growth in the industry nd government policies are also encouraging new Tea houses to emerge on the scene. The taxes on import of tea are reduced thereby decreasing the cost of production. It can be taken as positive sign by a prospect player. Initially it was thought that no company would survive against the giants of Unilever but since Tapal people have started thinking that local brands can do well and new players might decide to come into this market.In this case tea will always remain an integral part of our culture. Having said that there is a low switching cost associated with the trade off of substitutes. In case of tea substitute is coffee and even cold drinks in some case. It can easily be assumed that the demand for tea is nothing but increasing. Currently majority of the consumers have not developed the taste for coffee so it cannot be seen as a potential threat. Change in patterns can be observed because consumers are shifting from normal tea to green tea but again the same.broad category ot uct remains The bargaining power of buyers is low because of the high demand. Although due to increased competition prices remain competitive but buyers have little or no argaining power. In case of tea an element of brand loyalty is also associated so a consumer wou ld want to use a same brand which gives in his bargaining power. Also with tea people prefer quality over its price. Bargaining Power of supplier is high because there are few suppliers of tea.The reason why there are few is because there is a specific taste of tea that consumers like so the manufacturers are forced to choose from few options. In Pakistan tea is imported majorly from Kenya and Srilanka so the supplier is at power to influence he price due to the limited availability of the raw tea. In Pakistan recent plantation of tea farms may favor the local manufacturers and foreign suppliers may find a reduction in their bargaining power. Answer no 3 POLITICAL FACTORS: These factors and government interventions can make or break the industry.The political factors have played a very benign role for the tea industy. The political arena has a huge influence upon the regulations of the businesses, and spending power of consumers and other businesses. The political environment of Pak istan is relatively unstable in the current situation. The investors are not willing to invest in Pakistan. However, WTO and trade policies encourage the import of raw materials for Tea industry. Tea Import Quota It is an important consideration.Each year there is a certain quota on tea import in total imports of Pakistan. Each player is given quota to import and manufacture so one can say that it is a very regulated industry. Diplomatic Relations The relations with the tea producing nations and Pakistan play a vital role as large part of imports comes from Kenya, but now Pakistan is also importing tea from India. Unstable Geographic Conditions Pakistan is situated at a very critical and geographically strategic location. Due to the uncertainty new investors are not ready to invest in Pakistan.Social Factors The social and cultural influences on business vary from country to country. It is very important that such factors are considered. People are socializing more may it be events or casual visits to friends and family. Tea has always been an integral part of Pakistani culture and rituals. It is understood that tea would be present at all events. Changing Trends As work environment is becoming more stressful, people require different forms of efreshment and intakes to increase their energy levels.This further increase the intake of tea at workplaces, tea is not only Just available to the employees when needed but is also served twice a day in order to keep them going. On the other hand, media expansion, growth of advertising as a separate industry has resulted in greater exposure of all the brands and masses. Hence social factors and changing mindsets have positively affected this industry Tea has always been acceptable in all social classes because of its usage. Green tea has recently gained a lot of popularity due to health reasons and is largely onsumed. EFAS Marketing QUESTIONS: 1. Evaluate the Dominant Economic Traits of the Tea Industry in Pakistan. 2. Apply the Five Forces Model of Competition to analyze the overall attractiveness of the Tea Industry in Pakistan. 3. What are the Drivers of Change in the Tea Industry of Pakistan? How are these Drivers likely to affect the Industry in the future? 4. Create an EFAS for Tapal.ANSWER NO 1Introduction:In Pakistan, tea is popular all over the country and holds an integral significance in local culture. It is one of the most consumed beverages in Pakistani cuisine The demand for tea in Pakistan is very high. While Pakistan does not produce tea, it is a major tea-consuming country, being ranked as the third largest importer of tea in the world.[1] In 2003, as much as 109,000 tonnes of tea were consumed in Pakistan, placing it as the seventh largest tea-consuming country in the world.MARKET SUMMARYTea is the cheapest and most popular beverage that is served at both professional and social gatherings all over the world. In Pakistan it is counted as a staple food item of common man and is an integral part of our culture and heritage. Due to these causes Pakistan consumes an substantial quantity of tea. Tea is Pakistan's favorite hot beverage.Although efforts have been made to cultivate tea in the mountainous areas, the projects could not achieve the desired results. At present there are two kinds of tea available in the market: branded and unbranded (loose) tea, the ratio is (55:45) respectively. Therefore, the importers are also of two types, though both import tea from the same countries. Bulk importers sell tea to retailers in loose form, while the second category of bulk importers sell packaged tea under brand names. MARKET SHARE PICTUREUnilever enjoys leadership with approximately 54% of Pakistan's tea market.  Tapal stands out as the major competitor for Unilever with 28% share. Tetley tea, a joint venture b/w Lakson Group and Tata tea of India, was introduced early this year and it has approximately 4% share, which is continuously decreasing. Other players in industry are Kohinoor Tea Company, Vital Tea Company and Alpha Tea Company. Unorganized market also captures a good market share in the total tea market of Pakistan. 70000 tons out of 150000 consumption is of unorganized tea.71% of total population of Pakistan are living in rural areas.Due to illiteracy and lack of awareness they are consuming unorganized tea which is mainly affecting the organized tea market. Due to this they are enjoying a very big market share of the total tea market. Organized segment mainly depend on the imported tea. Mainly big players are importing tea from different countries like Kenya, uk, Bangladesh. Last some year’s imported figures for Pakistan is described in the chart below. Unorganized tea is mainly smuggled from different neighbor countries of Pakistan. That’s why it has a large proportion in total consumption of tea in Pakistan which is 70000 tons o f total 150000 tonsMARKET GROWTHIndustry is now on the maturity stage. Large players has established their brands in the market and enjoyed huge profit margins. Now every company looking towards product differentiation and multi segmentation because consumers are now more taste conscious and looking for variety available to them in a tea market.Answer no 2RIVALRY The intensity of competition in the tea industry is fairly high. There are few established names like Lipton and Brooke Bond in the market. Now Tetley has also been introduced in the market. So Tapal is competing with all of these and also â€Å"Khulli Chai† as well. Talking about Lipton and Brooke Bond they are brands of Unilever which is known to be a giant in the FMCG industry. It seemed impossible that any local brand would even survive when competing with them but Tapal proved them wrong through smart advertising and high quality product it has already given Brooke Bond a run for its money and now facing Lipton. The rivalry can be observed when we look at the ad spend of these companies. All of them advertise heavily to gain a competitive advantage over the other.THREAT OF NEW ENTRANTSThreat of new entrants is high. This is evident by the immense growth in the industry and government policies are also encouraging new Tea houses to emerge on the scene. The taxes on import of tea are reduced thereby decreasing the cost of production. It can be taken as positive sign by a prospect player. Initially it was thought that no company would survive against the giants of Unilever but since Tapal people have started thinking that local brands can do well and new players might decide to come into this market.THREAT OF SUBSTITUTESIn this case tea will always remain an integral part of our culture. Having said that there is a low switching cost associated with the trade off of substitutes. In case of tea substitute is coffee and even cold drinks in some case. It can easily be assumed that the demand for tea is nothing but increasing. Currently majority of the consumers have not developed the taste for coffee so it cannot be seen as a potential threat. Change in patterns can be observed because consumers are shifting from normal tea to green tea but again the broad category of the product remains the same.BARGAINING POWER OF BUYERSThe bargaining power of buyers is low because of the high demand. Although due to increased competition prices remain competitive but buyers have little or no bargaining power. In case of tea an element of brand loyalty is also associated so a consumer would want to use a same brand which gives in his bargaining power. Also with tea people prefer quality over its price.BARGAINING POWER OF SUPPLIERSBargaining Power of supplier is high because there are few suppliers of tea. The reason why there are few is because there is a specific taste of tea that consumers like so the manufacturers are forced to choose from few options. In Pakistan tea is imported majo rly from Kenya and Srilanka so the supplier is at power to influence the price due to the limited availability of the raw tea. In Pakistan recent plantation of tea farms may favor the local manufacturers and foreign suppliers may find a reduction in their bargaining power.Answer no 3 POLITICAL FACTORS:These factors and government interventions can make or break the industry. The political factors have played a very benign role for the tea industy. The political arena has a huge influence upon the regulations of the businesses, and spending power of consumers and other businesses. The political environment of Pakistan is relatively unstable in the current situation. The investors are not willing to invest in Pakistan. However, WTO and trade policies encourage the import of raw materials for Tea industry.Tea Import QuotaIt is an important consideration. Each year there is a certain quota on tea import in total imports of Pakistan. Each player is given quota to import and manufacture s o one can say that it is a very regulated industry.Diplomatic RelationsThe relations with the tea producing nations and Pakistan play a vital role as large part of imports comes from Kenya, but now Pakistan is also importing tea from India.Unstable Geographic ConditionsPakistan is situated at a very critical and geographically strategic location. Due to the uncertainty new investors are not ready to invest in Pakistan.Social FactorsThe social and cultural influences on business vary from country to country. It is very important that such factors are considered. People are socializing more may it be events or casual visits to friends and family. Tea has always been an integral part of Pakistani culture and rituals. It is understood that tea would be present at all events.Changing TrendsAs work environment is becoming more stressful, people require different forms of refreshment and intakes to increase their energy levels. This further increase the intake of tea at workplaces, tea is not only just available to the employees when needed but is also served twice a day in order to keep them going. On the other hand, media expansion, growth of advertising as a separate industry has resulted in greater exposure of all the brands and masses. Hence social factors and changing mindsets have positively affected this industry.Tea has always been acceptable in all social classes because of its usage. Green tea has recently gained a lot of popularity due to health reasons and is largely consumed. Another factor is the emergence of ice tea which is indirectly competing with soft drinks.TECHNOLOGICAL FACTORS:Technology is important to gain an edge over competitors and it drives globalization. Technology helps companies to reduce cost and achieve economies of scale. Technology also leads to the development of new products and sometimes even segments. Tea manufacturers like Unilever and Tapal already manufacture tea of the highest quality and they achieve it by the state of the art production facility that they have. Lipton has also installed its own plant of Danedar tea production.Answer No 4OpprtunitiesOnline market: The online market offers Tapal tea the ability to greatly expand their business. Tapal tea can market to a much wider audience for relatively little expense†¦ New services: New services help Tapal tea to better meet their customer’s needs. These services can expand Tapal tea’s business and diversify their customer base†¦ New product: New products can  help Tapal tea to expand their business and diversity their customer base†¦New market: New markets allow Tapal tea to expand their business and diversify their portfolio of products and services†¦Threats:Bad economy: A bad economy can hurt Tapal tea’s business by decreasing the number of potential customers†¦ Govt regulations: Changes to government rules and regulations can negatively affect Tapal tea†¦ Political risks: Politics can increase Tapal tea’s risk factors, because governments can quickly change business rules that negatively affect Tapal tea’s business Volatile cost: Volatile costs mean Tapal tea has to plan for scenarios where costs skyrocket. Cautious planning leads to development delays that can negatively affect Tapal tea.

Abstract Apple Inc

Abstract Apple Inc. is one of the world’s largest technology companies dealing in computers and consumer electronic products. Founded in 1976 by Steve Jobs and Steve Wozniack Apple is now a multinational corporate empire who recently boasted a $15. 7 billion in revenue in the third quarter of 2010.This study’s objective is to carry out a strategic analysis of Apple Company using different analysis tools. The study aims to cover factors that exist in its internal and external environment and also evaluate how the company utilizes its resources to maintain competitive advantage in the market.Three different descriptive strategic tools will be used in this study includes SWOT Analysis, PESTLE Analysis and Resource Based View (RBV). The findings from these analyses are used in making conclusions on the study question.From this study it’s clear that Apples extensive brand equity, strong leadership of CEO Steve Jobs, Innovative research & development, fashionable & tre ndy image of its products and the strong branding & customer loyalty forms a great part of its strengths.However this study highlights the rushing of products into the market followed by quick product recalls and the many legal cases the company has been involved in as the major threats. Apple’s ‘iphone’ is the company’s attempt to utilize the available opportunity resulting from the increasing demand for ‘smart phones’.Apple Inc is threatened by poor quality output from its suppliers and the tight market for personal computers. The study recommends product testing be speeded up and the company to find alternatives ways to settle these legal cases to ensure Apple Inc maintains its competitive advantage in the technology market.

Free Essays on Piccasso

, that the painting could do all the talking needed. In October of 1901, Picasso painted beggars, very poor women who had children, blind men, harlequins, crazy people, and social outcasts. Picasso did this as a social protest. In the winter, he paints a portrait called Autoportrait. This portrait is a painting of him during the blue period. He depicts himself as unhappy, there isn’t a smile on his face, an... Free Essays on Piccasso Free Essays on Piccasso SUBJECT: Pablo Picasso Pablo Picasso’s Blue Period 1901, before moving to Madrid Pablo Picasso was staying in Mlaga with his friend Casagemas at his family’s house. He outraged his family while staying there by staying out late, not dressing properly, visiting brothels, and ignoring his family members that the two were not allowed to stay with the family. Pablo Picasso’s friend Carlos Casagemas passed away after committing suicide in front of friends at the Cafà © de l'Hippodrome because of the failure with his girlfriend Germaine. Picasso finds out about the death of his friend while in Madrid. During his time in Madrid, Picasso paints the people that surround him while sitting on the street corners. Picasso starts using pastels and paints to depict the different classes of the people. When he would use the harlequins and the poorest class of society, as models he mostly used blacks and whites to portray the harshness of their lives. When he would paint the high-class people, he would use softer tones and seductiv e colors. At this point of his life, he was just starting to reach his blue period (pre-blue period). Picasso moved back to Paris and that’s where he went into his blue period. It was after the visit to the women’s prison in Paris that turned him to use primarily blue. Picasso said, â€Å"It was thinking about Casagemas ... that got me started painting in blue.† Picasso’s wanted his paintings to be primarily political. He believed that the art explained pain and sadness without using words, that the painting could do all the talking needed. In October of 1901, Picasso painted beggars, very poor women who had children, blind men, harlequins, crazy people, and social outcasts. Picasso did this as a social protest. In the winter, he paints a portrait called Autoportrait. This portrait is a painting of him during the blue period. He depicts himself as unhappy, there isn’t a smile on his face, an...

Malayalam Essays

Malayalam Essays Malayalam Essays Malayalam Essays A Malayalam essay can be written in Malayalam or in English-about Kerala. The length should normally cover one thousand five hundred words. Malayalam essays can be written around topics such as Keralas history or political and economy issues. The rich cultural heritage as well as topography of Kerala which is a state in southern India-gives plenty of scope for writing a first class essay. Malayalam essays can focus on topics such as:Marginalized communities The growth of communism Malayalam films Classical dance forms like the KathakalliMalayalam literatureThe history A good introduction to Malayalam essays can examine how Kerala was formed on the first of November 1956 to unite all the areas that predominantly spoke in the Malayalam language. Kerala covers thirty eight thousand square kilometers and is flanked by the Arabian Sea, Tamilnadu and Karanataka. Its major cities include Cochin and Calicut. The Europeans landed on this historical point and opened up t he trade route to India. The spice trade as well as the enormous and lush coconut groves as well as water ways have greatly contributed to the checkered culture of the region. A tourists paradise Malayalam essays can highlight the fact that there is so much for tourists to do and see in Kerala. They can enjoy Ayurvedic treatments that include special massaging techniques that have been passed down for generations, boat-rides on its famous backwaters or bask on her wide beaches. The people of Kerala are highly educated and it is said that many of its bus drivers hold doctorate degrees. Malayalam essays can touch on the fact that the growth of communism as well as the concept of the dignity of labor has meant that few people are ready or willing to pick coconuts or work as domestic helpers in homes for less than exorbitant rates. Points to highlight Highest literacy rate in India-91% The least corrupt state in India Increasing affluence due to NRIs from Kerala that are working in the Persian gulf. The culture of Kerala includes the literature of Bhakti saints in the medieval times Rare forms of martial arts like Klaripayat To conclude Malayalam essays can stress on the natural abundance of Malayalam flora, fauna, literature, dance and films or one can write an essay on the language of Malayalam itself that is probably one of the oldest written languages of the world.

Advocacy and issues in physical education Essay

Advocacy and issues in physical education - Essay Example A lot of them are so fat! In the last two decades the number of obese children in our country has tripled. In fact, they comprise 17.1% of children including teenagers (Advocacy Issues). The figure is daunting!There is need for setting up after-school physical activity program in the school's main gym for non-athletes, increase in the amount of physical education currently offered in the school, adding physical education to No Child Left Behind law, and maintain 30 minutes recess in the regular school day.In the absence of adequate physical activity, the actual performances of the students suffer. They are unable to attain peak performance. They do not maintain the level of concentration required. They tire easily. They lack resilience.You can see that there are serious consequences awaiting these kids. From the viewpoint of health, obesity is the single cause for most diseases like cardiovascular problems, blood pressure, hypertension, type-2 diabetes, stroke, etc. (Advocacy Issues) . Apart from this, obesity comes in the way of physical activities and fast thinking that make careers. Parents too urge physical education in view of this situation.In a few years from now, these kids could be looking back with regret why they could not partake of a healthier system. They may feel they ought to have done more in the physical realm. They may even consider starting at that point. However, a great number of these students may drop out in the absence of sustained efforts of others over them, something that they can get in the school. It is here that we could do something positive and have the students put on the right track so that they can continue with it even after they complete school. I think there is the need to nurture physical exercise. Much of the time is spent on the mental aspects. Indeed the best times are spent studying. The physical attributes are hardly touched upon. It is high time the physical aspects are given their due. If we fail to act now the day is not far off when we will pay for the lapse with serious consequences to the individual and to the nation. Build better society The inclusion of physical education in school will have tremendous impact in the hearts and lives of the students. Given the right approach, they will grow to appreciate life better. The level of their thinking will improve. They will have better self-respect and they will learn to make more correct evaluations. Apart from better learning, their contributions to society will improve. It is important to bear in mind that we are handling children entrusted to us by parents who are keen to see that their wards receive the best attention and nurture not only mentally but also in the physical domain. Besides, society needs strong, self-oriented students. The capacity to perform and excel is inculcated in students who are well disposed to physical education. These students possess the attitude to awaken in society the right beliefs and traits so that the composite whole is reflected in the students. Building self-respect Students with physical education not only receive training and workout whereby they have better build physically but also score on self-evaluation. They are also well-informed and